Soon, the East Village became a mecca for Japanese twenty-somethings, and the empty storefronts furnished an opportunity to launch Tokyo-style businesses aimed at the slightly homesick new recruits, remaking izakayas, noodle shops, and sushi bars with an East Village flair. A boom in the Japanese economy in the 1980s saw a flood of Japanese businesspeople arriving in Midtown, and this prosperity also paved the way for younger expats, who found the East Village more to their liking with its picturesque tenements, jazz and rock associations, and cheap rents.
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